Our History

1940

The Second World War forced Fiorenzato to switch to another form of production: from doser making to weaponry manufacturing. The change was as drastic as it was mandatory. The state intervened directly to modify the company’s business in line with the trading principles of the war economy.

1945

The conflict brought with it another decisive event. The factory was destroyed during bombing. As a result, the company lost all its tangible assets, made up of properties, machinery, raw materials and equipment. This incident profoundly marked the corporate history of Fiorenzato and a huge business endeavour was required to overcome it.

1948

Fiorenzato created the first countertop coffee grinder. This was a real leap forward for the firm, both in terms of innovation and expansion of its commercial portfolio. 1948 marked the start of a new era for the dosers’ market in Italy. Fiorenzato was the leading player. And it still is to this day, filling all the company’s employees with pride.

1949

Reconstruction of the factory was completed. This was a reaction of faith and hope looking ahead to a future yet to be built, entirely from scratch; a dream of a new beginning, which spurred Pietro Fiorenzato on to channel all his energy into getting production up and running again. And results were soon achieved: in the years that followed, Fiorenzato propelled itself back onto the market and began vying with its direct competitors.

1988

The war years were now truly behind them and the purchasing power of the Italians led to increasingly dynamic commercial competition. Thanks to its constant drive to innovate and its superior quality products, Fiorenzato became the market leader in 1988. This marked the start of a new chapter for the company and its employees.

The ‘90s

In the ‘90s, Fiorenzato entered a major product range diversification phase. These were the years when electronics began significantly recasting industry dynamics and people’s consumption habits. Fiorenzato was one of the first companies to sense the huge potential of technological innovation.

2005

The reins of the company were handed over to Pietro Fiorenzato’s grandchildren, who decided to introduce a new corporate development strategy. The business outlook focused even more on innovation and investments in researching and applying new technologies increased. As such, Fiorenzato prepared itself for the challenges of the new millennium, determined to play a leading role on the coffee grinders’ market.

2009

The first on-demand coffee grinder was introduced and the advantages of this new technology were immediately clear to see. Coffee always ground instantly, less waste, excellent preservation of aromas and coffee beans: these are just a few of the benefits that convinced many people working in the industry to use the new grinders and invest in these product ranges.

2017

Fiorenzato presented the XGi smart model, implemented thanks to the innovative patent held by the company. The new system developed by the researchers enabled calculation of the exact weight in grams of each dose in just a few seconds, resulting in a perfect cup of coffee every time. With this masterly blend of engineering skills and technological foresightedness, Fiorenzato was able to stride purposefully into the future of coffee grinders.

2019

In 2019, Fiorenzato moved to a new, larger premises in Santa Maria di Sala, in the province of Venice, to cater to growing market demands. This enabled the company to implement production and increase warehousing space. The new factory was the latest stage in a journey of continuous growth, paving the way for yet more progress in the future in terms of both innovation and commercial success.

2024

Fiorenzato presents Sense technology, initially introduced in the Allground line for home use, now also implemented in professional coffee grinders. This evolution marks a turning point for the company, with the arrival of the first models equipped with isolated scales able to grind directly in grams.

Fiorenzato’s signature grind-by-weight system represents a crucial innovation for the future of precision grinding, offering total control over dosing for consistent, flawless results in the cup. This new milestone confirms the company’s commitment to combining cutting-edge technology with visionary engineering to set new industry standards.