Our History

Pietro Fiorenzato established his namesake company, based in Mestre, at the age of 26. It was the crowning moment of a professional career during which he had worked with one of the few grinder-doser makers in Italy. Pietro picked up fundamental technical skills through this key experience, adding to these a business vision focused firmly on product quality and technological innovation.

The Second World War forced Fiorenzato to switch to another form of production: from grinder-doser making to arms manufacturing. The change was as drastic as it was mandatory. The state intervened directly to modify the company’s business in line with the trading principles of the war economy.

The conflict brought with it another decisive event. The factory was destroyed during bombing. As a result, the company lost all its tangible assets, made up of properties, machinery, raw materials and equipment. This incident profoundly marked the corporate history of Fiorenzato and a huge business endeavour was required to overcome it.

Fiorenzato created the first countertop coffee grinder. This was a real leap forward for the firm, both in terms of innovation and expansion of its commercial portfolio. 1948 marked the start of a new era for the grinder-doser market in Italy. Fiorenzato was the leading player. And it still is to this day, filling all the company’s employees with pride.

Reconstruction of the factory was completed. This was a reaction of faith and hope looking ahead to a future yet to be built, entirely from scratch; a dream of a new beginning, which spurred Pietro Fiorenzato on to channel all his energy into getting production up and running again. And results were soon achieved: in the years that followed, Fiorenzato propelled itself back onto the market and began vying with its direct competitors.

The war years were now truly behind them and the purchasing power of the Italians led to increasingly dynamic commercial competition. Thanks to its constant drive to innovate and its superior quality products, Fiorenzato became the market leader in 1988. This marked the start of a new chapter for the company and its employees.

In the ‘90s, Fiorenzato entered a major product range diversification phase. These were the years when electronics began significantly recasting industry dynamics and people’s consumption habits. Fiorenzato was one of the first companies to sense the huge potential of technological innovation.

The reins of the company were handed over to Pietro Fiorenzato’s grandchildren, who decided to introduce a new corporate development strategy. The business outlook focused even more on innovation and investments in researching and applying new technologies increased. As such, Fiorenzato prepared itself for the challenges of the new millennium, determined to play a leading role on the grinder-doser market.

The first on-demand grinder-doser was introduced and the advantages of this new technology were immediately clear to see. Coffee always ground instantly, less waste, excellent preservation of aromas and coffee beans: these are just a few of the benefits that convinced many people working in the industry to use the new machines and invest in these product ranges.

Fiorenzato presented the XGi smart model, implemented thanks to the innovative patent held by the company. The new system developed by the researchers enabled calculation of the exact weight in grams of each dose in just a few seconds, resulting in a perfect cup of coffee every time. With this masterly blend of engineering skills and technological foresightedness, Fiorenzato was able to stride purposefully into the future of grinder-dosers.

In 2019, Fiorenzato moved to a new, larger premises in Santa Maria di Sala, in the province of Venice, to cater to growing market demands. This enabled the company to implement production and increase warehousing space. The new factory was the latest stage in a journey of continuous growth, paving the way for yet more progress in the future in terms of both innovation and commercial success.